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The Top 5 Most Valuable Canadian Brands
| Canadian Brand | Brand Value 2012 | Company Value | Brand Rating | |
|---|---|---|---|---|
| 1 | Royal Bank Of Canada | $8,6 billion | $67,7 billion | AA+ |
| 2 | TD Bank Financial Group | $8,4 billion | $63,7 billion | AA- |
| 3 | Scotiabank | $5,7 billion | $48,5 billion | AA |
| 4 | Bank of Montreal | $5,3 billion | $33,7 billion | AA- |
| 5 | Bell | $5,2 billion | $40,2 billion | AA+ |
Tags:
Business, Finance & Industry, Canada, Brands & Consumer Products
Sources: Brand Finance report: Top 50 Canadian Brands 2012.
List Notes: List is top 5 most valuable Canadian brands for the year 2012 using The "Royalty Relief" method compiled by Brand Finance. The "Royalty Relief" method is based on the hypothetical notion that a brand holding company owns the brand and licenses it to an operating company. The notional price paid by the operating company to the brand company is expressed as a royalty rate. A Brand Rating (AAA+, AA, etc) quantifies the strength and performance of the brand being valued, and rovides an indication of the risk attached to future earnings of the brand.
Sources: Brand Finance report: Top 50 Canadian Brands 2012.
List Notes: List is top 5 most valuable Canadian brands for the year 2012 using The "Royalty Relief" method compiled by Brand Finance. The "Royalty Relief" method is based on the hypothetical notion that a brand holding company owns the brand and licenses it to an operating company. The notional price paid by the operating company to the brand company is expressed as a royalty rate. A Brand Rating (AAA+, AA, etc) quantifies the strength and performance of the brand being valued, and rovides an indication of the risk attached to future earnings of the brand.
