The Top 5 Fastest Growing Beauty and Personal Care Categories in the United States

  Product Category % Growth
(from previous year)
Change in Price
(from previous year)
1 Eye Cosmetics + 5.8% N/C
2 Skin Care + 2.6% N/C
3 Deodorant + 2.5% +1.3%
4 Toothpaste + 2.4% +2.5%
5 Toothbrush/Dental Accessories + 1.2% +1.9%
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Sources:  CPG 2011 Year in Review, SymphonyIRI InfoScan Reviews 2011.

List Notes: Data is the top 5 fastest growing Beauty/Personal Care Categories in the United States. Percent growth is from the previous year (2010). Data was gathered from Grocery,Drug, Mass & Convenience stores (excluding Walmart).
Fastest Growing Beauty and Personal Care Categories in the United States

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