The Top 5 Pharmaceutical Drug Companies that Spend the Most on Advertising

  Company Promotional Spend Share Percent Change
1 Pzer $2.2 billion 10.8% - 3.0%
2 GlaxoSmithKline $2.04 billion 10.0% - 9.0%
3 Merck & Co $1.52 billion 7.5% + 4.0%
4 AstraZeneca $1.10 billion 5.4% - 13.8%
5 Sano-Aventis $967.71 million $4.8 - 5.1%
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Sources:  Imshealth: The Pharma Report 2008.

List Notes: Data is for the year 2007. Percent change is for the year 2007 versus the year 2006.
Pharmaceutical Drug Companies that Spend the Most on Advertising

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