The Top 5 Best Selling International Alcohol Brands (spirits)


  Spirit Brand Company Name
(headquarters)
Global Sales Percent Change
1
Smirnoff
(vodka)
Diageo
(London, UK)
24.30
million cases
+ 1.3%
2
Pirassununga 51
(Cachaça)
Companhia Müller de Bebidas Ltda
(Brazil)
19.50
million cases
n/c
3
Bacardi
(rum)
Bacardi
(Hamilton, Bermuda)
19.28
million cases
+ 3.7%
4
Johnnie Walker
(Scotch - whisky)
Diageo
(London, UK)
15.90
million cases
+ 9.7%
5
Absolut
(vodka)
Pernod Ricard
(Paris, France)
10.90
million cases
+ 8.7%
Sources:  The Drinks International Millionaires Club report 2011.
List Notes: Sales are for brands of spirits sold internationally for the year 2010 in millions of 9-litre cases. Percent change is from the year 2009. Please note: this list does not include alcohol brands that are only sold domestically or locally. List last updated on December 11th, 2011.
  
  1. The global spirits market was worth $216 billion USD in 2007, a 2.4% growth over 2006. The global spirits market is expected to grow at a Compound Annual Growth Rate of 2.6% during 2007-12 to reach $245 billion in 2012. Evolving markets in Brazil, Russia, India and China, Latin America, the Middle East and Central and Eastern Europe and innovations in developed markets are driving the growth of the spirits industry. In 2006 China's spirits sales were $25.1 billion USD with 70 to 90% of that being baijiu, a white liquor. Diageo - the world's largest spirits producer by revenue - has a 43% stake in Quanxin, a leading baijiu brand based in Sichuan Province, considered the home of baijiu. Globally China is the leading spirits consumer by volume and the third largest by current value. In 2006 China's spirits sales were $25.1 billion (USD). (a.) .
  2. According to a 2009 report, increasing consumer interest in premium and super-premium spirits brands is driving innovation in the spirits industry. The overall spirits sales volume in the US increased 2.4% in 2007 whereas high end and super-premium products registered 4.5% and 11.3% growth respectively. (a.)
  3. Whisky is the largest spirits category and contributed to 23.8% of the spirits industry revenue in 2007, whereas tequila is the fastest growing spirit category. (a.)
  4. Diageo, headquartered in London England, is the global leader in the spirits industry with revenue of $14.96 billion in the fiscal year 2007. (a.)
  5. Beer volumes represent 78% of all alcohol sold globally but cider is the most dynamic product category in the industry. 50% of all forecasted absolute volume growth in alcoholic drinks will come from China. As the popularity of socializing outside the home increases throughout China, on-trade's volume share in alcoholic drinks continues to gradually increase. (b.)
Top 5 facts sources:
  1. Business Insights. (2007). The Top 10 Spirits Companies: Industry trends and growth strategies of leading players.
  2. Euromoniter International.(2010).
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