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The Top 5 Car Brands with the Most Brand Value 2013
| Car Brand | Brand Value 2013 | % Change from 2012 | |
|---|---|---|---|
| 1 | Toyota | $24,49 billion | +12% |
| 2 | BMW | $24,01 billion | -2% |
| 3 | Mercedes Benz | $17,95 billion | +11% |
| 4 | Honda | $12,40 billion | -2% |
| 5 | Nissan | $10,18 billion | +3% |
Tags:
Business, Finance & Industry, Motor Vehicles, Brands & Consumer Products, Germany, Asia
Sources: Millwardbrown (2013). BrandZ Top 100 Most Valuable Global Brands 2013.
List Notes: Data is the top 5 world's most valuable car/ automobile brands ranked by brand value for the year 2013. Figures are in U.S. dollars and percent change is from the year 2012. The Millward Brown Optimor Report calculates brand value in four steps. step 1: Calculating Branded Earnings, step 2: Calculating Financial Value, step 3: Determining Brand Contribution and Step 4: Calculating Brand Value.
Sources: Millwardbrown (2013). BrandZ Top 100 Most Valuable Global Brands 2013.
List Notes: Data is the top 5 world's most valuable car/ automobile brands ranked by brand value for the year 2013. Figures are in U.S. dollars and percent change is from the year 2012. The Millward Brown Optimor Report calculates brand value in four steps. step 1: Calculating Branded Earnings, step 2: Calculating Financial Value, step 3: Determining Brand Contribution and Step 4: Calculating Brand Value.
