The Top 5 Most Valuable Football Clubs in the World

  Football Club Brand Value
(2013, USD$)
Percent Change
(from 2012)
Brand Rating
FC Bayern M√ľnchen $860 million + 9% AAA+
Manchester United FC $837 million - 2% AAA
Real Madrid CF $621 million + 4% AAA+
FC Barcelona $572 million - 1% AAA+
Chelsea FC $418 million + 5% AA-
List Notes: Data is top 5 most valuable football (soccer) clubs in the world ranked according to brand value. All brand values displayed in the list are as of the 21st of May 2013 and are displayed in U.S. dollars. Percent change is from the year 2012. The Brand Finance Football Brands 2012 report was compiled using, where available, publicly available information regarding market share, market growth and company financials. The main sources of publicly available data were the Deloitte Football Money League Report, Bloomberg, individual football club Annual Reports and press releases. Brand value was derived using a "relief from royalty" method that values brands according to the cost of re-licensing them from a hypothetical third party. Brand Ratings are calculated using Brand Finance's Brand Strength Index analysis, which benchmarks the strength, risk and future potential of a brand relative to its competitors on a scale ranging from AAA+ to D. It is conceptually similar to a credit rating. The data used to calculate the ratings comes from various sources including Bloomberg, annual reports and Brand Finance research.
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