The Top 5 Most Valuable Football Clubs in the World

  Football Club Brand Value
(2012, USD$)
Percent Change
(from 2011)
Brand Rating
Manchester United FC $853 million + 29% AAA+
FC Bayern M√ľnchen $786 million + 59% AAA
Real Madrid CF $600 million - 7% AAA+
FC Barcelona $580 million - 8% AAA+
Chelsea FC $398 million 27% AA-
Sources:  The Brand Finance Football Brands Report 2012.
List Notes: Data is top 5 most valuable football (soccer) clubs in the world ranked according to brand value. All brand values displayed in the list are as of the 21st of May 2012 and are displayed in U.S. dollars. Percent change is from the year 2011. The Brand Finance Football Brands 2012 report was compiled using, where available, publicly available information regarding market share, market growth and company financials. The main sources of publicly available data were the Deloitte Football Money League Report, Bloomberg, individual football club Annual Reports and press releases. Brand value was derived using a "relief from royalty" method that values brands according to the cost of re-licensing them from a hypothetical third party. Brand Ratings are calculated using Brand Finance's Brand Strength Index analysis, which benchmarks the strength, risk and future potential of a brand relative to its competitors on a scale ranging from AAA+ to D. It is conceptually similar to a credit rating. The data used to calculate the ratings comes from various sources including Bloomberg, annual reports and Brand Finance research.
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